our why

We’re unlocking financial freedom for gig-workers

What is financial freedom?

At Craft, financial freedom means having equitable access to and the capability to select any financial tool necessary to live the desired lifestyle.

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These are our
core values

Human centered

We put the needs of our customers front and centre, where we understand user needs before ideating and designing new products/features. We also create an environment where our team members bring their full-self to work.

Challenging the status quo

Craft doesn't shy away from questioning existing practices or industry norms. Instead, the company embraces a mindset of continuous improvement and encourages employees to seek out new and better ways of doing things.

Experimental & Data-driven

Teams are often given the freedom to create prototypes and test out potential solutions in a safe environment before scaling them up. The company relies on data and analysis to inform decision-making and refine strategies.

Encouraging entrepreneurship

Craft recognises that employees have passions and talents outside of their primary roles. The company actively supports these pursuits, whether they're creative hobbies, freelance projects, or even early-stage business ventures.

The Craft Financial Equation

What is a gig-worker?

Gig workers are independent contractors or freelancers who embrace the flexibility of the gig economy.

They set their own hours, often working remotely from home or other locations, and enjoy the autonomy of being their own bosses.

This unique work arrangement provides them with freedoms that traditional full-time employees often only dream of.

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